Meet the Founder of Nexin Academy
About the Founders
Nexin Academy was founded by professionals who have spent years working directly in digital marketing — building websites, running campaigns, solving real business problems, and learning through experience.
The academy is led by Sooraj A S and Mufshid Amal, both with over 6 years of hands-on industry experience. Their work has involved managing live projects, adapting to frequent platform and algorithm changes, and focusing on outcomes that actually matter to businesses.
Rather than following a theoretical or shortcut-based approach, the founders believe in learning by doing, ethical practices, and long-term growth. Every concept taught at Nexin Academy is based on what they have personally tested, refined, and implemented in real market conditions.
Transparency, accuracy, and responsibility guide their work — whether it is client strategy, student training, or content creation. This practical mindset ensures that Nexin Academy remains focused on trust, relevance, and real skill development, not just certifications.
Sooraj A S – SEO Expert & Web Developer
Sooraj A S is an SEO Expert and Web Developer with over 6 years of hands-on experience in building, optimizing, and scaling websites for long-term organic growth. His strength lies in understanding SEO from the inside out — combining search engine behavior with solid website architecture. Rather than treating SEO as a checklist, he approaches it as a system that connects content, technology, and user intent.
Over the years, Sooraj has:
Ranked websites in competitive niches using ethical, Google-compliant SEO strategies
Solved complex technical SEO issues affecting indexing, speed, and performance
Built and optimized SEO-ready websites that convert traffic into real leads
Worked closely with business owners to align SEO with actual business goals
Being both a developer and an SEO strategist, he believes SEO starts at the code level, not after a website is launched. His approach focuses on sustainability, algorithm safety, and real business impact — not shortcuts.
Transparency, data-backed decisions, and long-term thinking define his work philosophy.
Mufshid Amal – Performance Marketing Strategist
Mufshid Amal is a Performance Marketer with 6 years of experience, specializing in paid advertising, lead generation, and ROI-focused growth strategies.
He works at the performance layer of digital marketing — where speed, testing, and accountability matter most. His expertise is not just running ads, but building complete performance funnels that convert clicks into customers.
Mufshid has managed:
Google Ads and Meta Ads campaigns across multiple industries
Lead-generation and conversion-focused paid strategies
Budget optimization and ROAS-driven scaling
Funnel testing, landing page optimization, and audience targeting
His campaigns are driven by one core principle:
If it can’t be tracked and measured, it doesn’t matter.
With a strong focus on analytics and reporting, Mufshid ensures every marketing decision is tied to clear performance outcomes — not vanity metrics.